The Cultural Dynamics Technical Manual
A deep dive into the development, validity and reliability of the Values Modes Survey.
To learn more about the three worlds, read Chris Rose's book - 'What Makes People Tick'. If you want to communicate effectively with people - especially if you want to persuade them to act - you need to start from where they are, not from where you are. The failure to do this lies at the root of many communications damp squibs, disasters and social conflicts.
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